I. Brief introduction
The Applied Technology School of Yunnan Minzu University is founded by the cooperation between the Yunnan Minzu University and the Jiulong Investment CO., Ltd. in Apr. 2011. Their purpose of cooperation is to adjust the development of regional economy, to deeply reform the institution of application-oriented teaching, to explore the new-pattern of cooperation between schools and enterprises, and also to cultivate new talents of innovation who can adapt to industrial development.
According to the requirements of society, it established Secretary Science, Chinese Linguistic Literature, Advertising, Financial Accountant, Business Administration, Human Resource Management, Public Utility Management, Tourism Management, Marketing Management, English, Lao Language, The Science of Law, Computer Science and Technology, Visual Communication Design, Environmental Design, Dancing Performance, etc. They are concluded 17application-oriented specialties in total. There are more than 5300 undergraduates, and more than 70% of them are ethnic minority, which embodies the tenet of cultivation for applied talents in frontier areas. Our school gradually accomplishing some specialized channel to serve our society, for example, the English majors for Southeast Asia and B&R, Arts and Culture Design majors for culture creative industry, Tourism Management majors for tourism industry, Marketing Management majors for circulation service industry. It laid the foundation of integration for compound-type talents. Furthermore, we have made new innovations and explorations to cultivated the inter-disciplinary talent, such as, the programs on “Majors + Cultivation Patterns” “Project + Company Patterns” and “Majors + Non-common language Patterns”. Under the cooperation with vocational and technical school of our school, we innovate cultivation patterns for knowledge, abilities, qualities-3-dimensional talents, and won the 1st prize at the 7th provincial level Teaching Achievements. According to the core requirements and the contents of qualification tests, we developed a “1+4”courses system. So far, the initial establishment of our school is more than 500 teachers, 103 professors, 280 masters, and 46.8% of them are double-qualified teachers. It’s targeting to cultivate 1st-class talents for production, development, management, service, and the requirements of society. Students from our school won the 1st, 2nd,3rd prizes of national level and provincial level Technical Ability Contest usually. The graduates from our school have been widely recognized by whole society.
The Applied Technology School of Yunnan Minzu University has 5 divisions and 5 departments. They are Office of School, Dean's Office, Students' Affairs Division, Recruit Division, Youth League Committee, Administration Department, Financial& Economic Department, Department of Humanities, Foreign Language Department, Computer Science Department, Department of Arts.
III．The Introduction of Majors
Chinese Linguistic Literature ( Four-year Application Oriented)
To cultivate students in moral, intellectual, physical way, for which they can obtain all-round development. It made students systematically control basic specialized knowledge of literature, journalism, secretarial management and so on. So they could possess better writing, language expressing, studying, and innovative abilities. A high-quality with application talent can adapt to regional economic and social development, as well as having capabilities of managing and serving front-line cultural propaganda, journalistic publication ,teaching and scientific research, even administration and assistant secretary area eventually.
Main courses: The Modern Chinese, The Ancient Chinese, General Introduction of Linguistics, Basic Writing, Practical Writing, Secretary theory and Practice, The Conference Organization and Management, Public Relations, Oral Speaking for Teachers, Speech and Eloquence, Mandarin, Calligraphy, Social Etiquette, etc.
Secretarial Science ( Four-year Application Oriented)
To foster students in aspects of virtue, wisdom, health and aesthetics, as which they can obtain all-round development. Train them to systematically grasp the basic theories and knowledge of secretary and office administration, which will make them to own the outstanding ability in writing, organizing, communicating and managing. Finally, they can fit the regional economic and social development and become the high-quality talents with application to manage and serve the first-rate secretarial requirements.
Main courses: Practical Writing, Principles of Management, Secretary theory and Practice, Psychology of Teaching and Education, Education and teaching ability training. Conference Organization and Management Practice, Document and File management, Office Software application, Computer sketch training, etc.
International Chinese Education (Four-year Application Oriented)
Base on the all-round development of virtue, wisdom, health and aesthetics, students need to be trained to master fundamental knowledge of Chinese and English, as well as excellent bilingual teaching ability, i.e Chinese, English, Thai, Burmese, Vietnamese, Lao language. Students also need master some outstanding Chinese-and-foreign-communication skills and economic communication skills so that they can adapt the regional economy and social development and become the talents with high-quality and application, managing and serving the demands of the best international Chinese teaching.
Main courses: The Modern Chinese, The Outline of Chinese Traditional Culture, Introduction to Linguistics, General Theory of Chinese teaching to foreigners, Second Language Acquisition, Education, Educational Psychology, Pedagogy of TCFL, Stimulated foreign teaching class, The Ancient Chinese. Etc.
Advertisement Science (Four-year Application oriented)
To cultivate the talents of high-quality and application, to which they can obtain all-round development. Students major in advertisement, not only did they grasp the advertising specialized knowledge and practical capabilities, but also the better ability of ad planning and originality, as well as marketing capability, learning, innovative and working capacity, and meanwhile, they can administrate and serve the highest requirements of advertisement.
Main courses: Introduction to Advertising, History of Advertising in Chinese and Foreign countries, Introduction to Communication, Marketing, Journalism, Public Relations, Advertising Operation and Management, Advertising Media Research, Laws of Advertising, News Gathering and Writing, Advertising Planning, Advertising Creative, New Media and New Media Advertising. Integrated Marketing Communication, Network Communication. etc.
Laos. (Four-year Application Oriented)
It focus on cultivating all-development of students, specialized knowledge and outstanding ability in listening, speaking, reading, writing, interpreting of Laos. As well as the capability of commerce and trade, travel business operation, studying, working, and innovation are also concentrated. All these efforts are made to foster the high-quality talents with application, who will manage and serve the demands of high-level Laos.
Main courses: Pronunciation of Laos, Basic Laos, Oral speaking of Laos, Reading ability of Laos, Listening, speaking and Critical thinking of Laos, Writing Ability of Laos, Reading Laos Newspaper, Translation theory and Practice of Laos. Document Writing of Laos, etc.
Business Administration. (Four-year Application Oriented)
Besides bring up virtue, wisdom, health and beauty, even systematically master the knowledge of administration, economics and laws, students need to possess the ability of production management, logistics management, sales management, finance management, human resources management. Finally, they are good at learning and working so that they can adapt the first-rate requirement of business administration and become high-quality talents with application.
Main courses: Introduction to management science, Micro-economics science, Statistics science , Principle of Accounting, Marketing, Financial Management, Economic Law, Production and Operation management, Human resources Management, International Theory of Trade and Practice, Medium and Small-sized Enterprises, Etc.
Marketing science (Four-year Application-oriented )
To bring up virtue, wisdom, body, beauty and comprehensive development, they can master the system of marketing management, basic theory of market research and analysis, highlighting the channel management, promotion management, communication and coordination skills as well as strong learning ability, work ability and innovation ability. Finally, it nurture high-quality innovative talents who can manage the regional and social economy production and special marketing service-line.
Main courses: Principles of Marketing、Principles of Management、Western Economics、Market Research and Prediction、Consumer Behavior、Law of Economic、Economics、Statistic、Financial Management、Marketing、International Marketing、Enterprise Marketing Plan etc.
Financial Accounting Education(Four-year Application-oriented )
To foster students in aspects of virtue, wisdom, health and aesthetics, as which they can obtain all-round development. To master the accounting, basic theory of financial management, they have strong accounting ability, financial management ability, learning ability, work ability and innovation ability. Furthermore, it can foster high-quality innovative applied talents who can master the financial accounting and financial management of front-line service.
Main courses: Economic Mathematics、Western Economics、Political Economy、Fundamental Accounting、Primary Accounting Computerization、Financial Regulations and Accounting Professional Ethics、Primary Accounting Practice、Law of Economic、Principles of Management、Intermediate Financial Accounting、Advanced Financial Accounting、Cashier Practice、Financial Statement Analysis etc.
Human Resources Management (Four-year Application-oriented )
To foster students in aspects of virtue, wisdom, health and aesthetics, as which they can obtain all-round development. They can master the management science, the basic theory of economics and human resources management. possessing outstanding ability to analyze and solve the problems of human resource management as well as strong learning ability, work ability and innovation ability, those high-quality innovative talents can adapt to regional social economic development or production management, even on human resources management service-line.
Main courses: Strategic Management、Management Information Systems、Logistics Management、Industrial Sand Table、Principles of Marketing、Political Economy、Organizational Behavior、Introduction to Psychology、Human Resources Management、Fundamental Accounting、Statistic、Staff Recruitment Evaluation、Training and Development etc.
Public Service Administration (Four-year Application-oriented )
To bring up virtue, wisdom, body, all-round development, they can master on basic theory and professional knowledge of public administration. With strong sense of the planning activity, market research, product marketing and brokerage, community administration and management of the actual operation ability, they have strong learning ability, work ability and innovation ability in such area, so they can be adapt to regional economic and social development and production management, even service line of public utilities management.
Main courses: Principles of Management、Macroeconomics、Political Economy、Introduction to Public Administration、Human Resources Management、Introduction to Sociology、Public Engineering Project Management、Administrative Law、Financial Management、Introduction to Social Security、Principles of Public Relations、Urban Public Utility Management Theory and Practice、Non-government Organization Management etc.
Tourism Management (Four-year Application-oriented )
To foster students in aspects of virtue, wisdom, health and aesthetics, as which they can obtain all-round development. They can master on tourism marketing and management so they are having outstanding tour guides and tourism management practice ability, strong learning ability, work ability and innovation ability. Finally, they can adjust to regional economic and social development of production, management and service of high quality innovative talents and Tourism Management service-line requirements.
Main courses: Principles of Management、Principles of Economics、Fundamental Accounting、Principles of Marketing、Introduction to Tourism、An Introduction to the Tourism Source of China、Tourism Policy and Regulation、Basic Knowledge of National Tour Guide、Tourist Guide Operation、Yunnan Basic Knowledge of Tour Guide、Operational Practice of Travel Agency、Operation and Management of Travel Agency、Operation and Management of Hospitality etc.
Computer Science and Technology(Four-year Application-oriented )
To foster students in aspects of virtue, wisdom, health and aesthetics, as which they can obtain all-round development. They can master the development of computer software and hardware maintenance system, the basic theory and application of computer skills and methods. with outstanding design, computer application and software system research, development, maintenance and comprehensive application ability, they can be the high-quality innovative talents who are good at learning ability, work ability and innovation ability. Finally, they can adopt quality innovation applied and computer application service-line.
Main courses: Probability and Mathematical Statistics、Introduction to Computer Science、Discrete Mathematics、Principles of Computer Formation、Computer Assembly and Maintain、Data Structure and Algorithms、Principles of Operating System、Principles of Database System、Computer Network、Object Oriented Programming、Software Engineering、Information System Analysis and Design etc.